Wednesday, March 25, 2009

A NEW HOTEL, 50 NEW JOBS AND 100,000 ROOMS FOR €29


TRAVELODGE IRELAND BUCKS TREND BY CREATING 50 JOBS IN NEW LIMERICK HOTEL AND OFFERING 100,000 AT LOWEST RATES IN THE MARKET
“Our proven budget model is more relevant now than ever and will ensure that we continue to grow the Travelodge brand in Ireland”, Seamus McGowan, Managing Director, Travelodge Ireland

Thursday 19th March, 2009: Leading budget hotel group, Travelodge Ireland has reversed the market trend by today announcing the opening of a new budget hotel in Limerick which will create 50 new jobs and by launching a staggering 100,000 bedrooms for only €29 across its 11 hotels from now until the end of 2009.

Travelodge Castletroy will open its doors on Monday 1st June and become the 11th Travelodge hotel in Ireland and the second in Limerick, the first having opened in 2002 at the Coonagh roundabout on the Shannon side of Limerick. The new Travelodge Castletroy, Limerick, which is being developed by Limerick-based developers, Cracken Properties, will have 100 rooms for families, business guests and individuals looking for modern, spacious and comfortable rooms at competitive prices. Rooms can be booked from today from €49 per room.

Underlining its commitment to consistently delivering the lowest rates in the market, Travelodge Ireland has also announced plans to introduce 100,000 rooms for €29 with immediate effect across its 11 hotels throughout Ireland, including the new Travelodge Castletroy, until the end of 2009. Rooms will be available on http://www.travelodge.ie and on all major hotel booking websites.

Commenting on announcement of the opening of a new Travelodge in Castletroy, Limerick, Seamus McGowan, Managing Director, Travelodge Ireland said, “We are delighted to be able to give some much needed good news to the market by opening our 11th hotel in Ireland and bringing more budget hotel accommodation to the Limerick area and creating new jobs.

“We are extremely confident that there is a strong market for another budget hotel in Limerick on the other side of the city to our existing Travelodge which has doubled in size since it opened in 2004. We fully expect the low rates offered at Travelodge Castletroy to appeal to those who work in and visit a number of business parks which are on our doorstep as well as University Of Limerick”, he added.

Ireland’s leading supplier of budget accommodation, Travelodge guarantees a good night’s sleep in modern, spacious and comfortable bedrooms at competitive prices across hotels in Dublin, Cork, Limerick, Galway, Waterford, Belfast and Derry. Travelodge cuts out all the frills and unwanted extras customers don’t need during their stay which is why Travelodge can consistently deliver the lowest cost accommodation and best value in the market. The announcement that Travelodge is introducing 100,000 bedrooms for just €29 across all its hotels is sure to come as good news to the growing number of budget conscious families, corporate guests and short break customers.

Travelodge is confident that this offer will be a big hit in the market. According to Seamus McGowan, “People are now crying out for value for money, something we have been offering in the market since we opened our first hotel. With so much bad news around, it is important for brands like Travelodge which are based on a tried and tested budget model to continue to deliver real value to the market. By introducing so many bedrooms at only €29 per night we are confident we will encourage new customers to stay in Travelodge hotels across the country.”

Travelodge also believes that its low-cost model will allow it to hold its own in the current market. According to Seamus McGowan, “Our business model is very simple: cut out all unnecessary costs and pass the savings onto the customer. By sticking to this low-cost model, we have been able to consistently offer the lowest room rates in the market, while maintaining a quality product. While budget hotels have become more popular in recent years, more and more business and short-break customers now want value for money, clarity of what they are getting and reassurance from a brand like Travelodge. Our new offer and our competitive rates give customers that reassurance and have allowed us to continue to grow the Travelodge brand in Ireland.”
Travelodge operates over 330 Travelodge hotels in the UK and is the leading provider of budget hotels in UK as well as in Ireland. For more information, visit http://www.travelodge.ie/.

Ends

For further information contact:
Neil O’Gorman, Bespoke Communications
T: (01) 4790525 M: (087) 2077192
E: neil@bespokecommunications.ie

About Travelodge
· Travelodge is Ireland's leading provider of budget hotels with 10 hotels in Ireland (11 from 1st June).
· Travelodge has hotels in Dublin (4), Cork, Limerick (2), Galway, Waterford, Belfast and Derry.
· Prices quoted are per room, each of which can accommodate three adults and a child or two adults and two children.
· Bedrooms are spacious with king size beds set with comfy duvets, a single sofa bed and a pull out.
· All rooms have complementary tea and coffee making facilities and multi channel flat screen TVs.
· Business guests can avail of Travelodge’s corporate package which includes a corporate breakfast at 6 Euro per person, Wi-Fi access, free car parking and a facility which allows transfers and cancellations up to 12 noon on the day of arrival. For further information on Travelodge business account contact the corporate help line on 01 8524537
· For more on Travelodge, visit http://www.travelodge.ie/